Indore Ke Startups Jo Jhak Maar Ke Famous Ho Gaye
By Abhishek Agrawal — Baniye ka dimaag, Indori ka dil
2012 ki baat hai. Ek 24 saal ka ladka IIM Indore ke canteen mein baitha tha — ek torn notebook, ek ₹8 ki chai, aur ek idea jo usne kisi ko seriously nahi bataya tha kyunki “log hasenge.” Aaj woh company ₹200 crore ki hai aur uske investors mein Mumbai aur Bengaluru ke naam hain.
Woh ladka Indore ka tha. Aur yeh Indore ki kahani hai.
Hum log bahut time se sun rahe hain — “startups ke liye Bengaluru jao, Delhi jao, Mumbai jao.” Par quietly, bina kisi grand announcement ke, Indore ne apna khud ka startup ecosystem bana liya hai. Aur ab woh ecosystem results de raha hai — real numbers mein, real companies mein, real careers mein.
Indore Mein Startup Culture Kyun Bana? (Honest Answer)
- Ek trading DNA: Sarafa Bazar se Cloth Market tak — Indore ke log peedhiyon se business karte aa rahe hain. Risk lena, deal karna, negotiate karna — yeh yahaan ki tehzeeb mein hai.
- IIM Indore ka network: India ke top B-schools mein se ek. Alumni ne Indore ke founders ko mentor kiya, fund kiya, aur networks diye.
- Cost advantage jo real hai: Bengaluru mein ek developer ki salary ₹12-18 LPA hoti hai. Indore mein same skill set ₹7-10 LPA mein milta hai — aur woh developer khush bhi hai.
- Coaching culture ka EdTech spillover: India ke top coaching institutes ka hub. Natural demand-side aur supply-side dono.
- Medical ecosystem: 500 km ke radius mein logon ko yahan treatment milti hai — HealthTech ke liye real use cases already exist karte hain.
🏆 Indore Ke 20 Real Startups — Jo Actually Jhak Maar Ke Famous Ho Gaye
Real companies. Real founders. Real funding. Verified data from Crunchbase, Tracxn, Inc42, and public sources. Data as of early 2026.
1. ShopKirana
Sector: B2B E-commerce / Supply Chain
Founded: 2015
Founders: Sumit Ghorawat, Tanutejas Saraswat, Deepak Dhanotiya (SGSITS Indore alumni)
Funding Raised: $59.2M+ across 8 rounds (Series C led by Info Edge, Sixth Sense Ventures, Oman India JIF)
Revenue: ₹643 Cr (FY2024)
Website: shopkirana.com
Why Big: Built a B2B procurement platform connecting kirana stores directly to FMCG brands — solving a last-mile problem that Bengaluru investors didn’t understand but Indore traders did intuitively. Acquired by Udaan. Proof that Indore’s trading DNA translates to tech.
2. STAGE (formerly WittyFeed)
Sector: OTT / Regional Entertainment
Founded: 2019 (WittyFeed: 2014)
Founders: Vinay Kumar Singhal, Praveen Singhal, Shashank Vaishnav
Funding Raised: $23.7M+ (Series B led by Goodwater Capital & Blume Ventures, 2025)
Revenue: ₹113 Cr ARR (FY2025) | 4.4 million paying subscribers
Website: stage.in
Why Big: India’s first dialect-focused OTT — Haryanvi, Rajasthani, Bhojpuri content. Before STAGE, these 200M+ people had no streaming home. WittyFeed tha India ka BuzzFeed — Facebook ne ek raat mein toad diya. Woh uthke STAGE bana gaye. Yeh resilience ki definition hai. #BoliyonKiKranti
3. Gramophone
Sector: AgriTech
Founded: 2016
Founders: Tauseef Ahmad Khan, Nishant Vats Mahatre, Harshit Gupta, Ashish Rajan Singh (IIT-Kharagpur + IIM-A graduates)
Funding Raised: $27.5M across 9 rounds (investors: Info Edge, Siana Capital, Asha Impact, Better Capital)
Website: gramophone.in
Why Big: IIT + IIM graduates who chose Indore over Bengaluru — because the actual farmers they were serving were here. Served 550,000+ farmers, improved yields by 40%. Acquired by Unnati (January 2026). Classic Indore startup story: problem-first, city-second. Read their story on YourStory →
4. RackBank (now NeevCloud)
Sector: Data Centers / Cloud Infrastructure
Founded: 2013
Founder: Narendra Sen (self-taught programmer — formerly worked at a photostat shop)
Funding Raised: $16.5M (Seed round, March 2025, 23 investors)
Website: rackbank.com | neevcloud.com
Why Big: Narendra Sen ek photocopy shop mein kaam karta tha. Khud coding seekhi. Indore mein India’s first carbon-neutral datacenter banaya. Ab 2,500+ enterprises serve karta hai. Won iMasons IM100 Award 2020 aur Data Economy APAC 50 Award. Indore ke sabse inspiring founder stories mein se ek.
5. MSG91 / Walkover Web Solutions
Sector: SaaS / Business Communication (SMS, WhatsApp, Email APIs)
Founded: 2010
Founders: Pushpendra Agrawal, Shubhendra Agrawal, Ankita Agrawal (siblings)
Funding Raised: Bootstrapped / undisclosed
Revenue: 5,000+ enterprise clients including Policybazaar, Mahindra, NTPC, Razorpay
Website: msg91.com
Why Big: Sibling founders ne Indore mein baithke ek global communication platform banaya. 10,000+ SMBs globally. Inka product viaSocket now competes with Anthropic’s MCP protocol. LinkedIn Top 20 Startup recognition. Pure product company — no hype, all hustle.
6. Supersourcing
Sector: Tech Talent Marketplace / IT Outsourcing
Founded: 2020
Founders: Mayank Pratap Singh, Aditi Chaurasia (husband-wife co-founders)
Funding Raised: Seed round led by Vijay Shekhar Sharma (Paytm founder), Ritesh Malik (Innov8)
Website: supersourcing.com
Why Big: Mayank ne teen failed startups ke baad Bengaluru mein job ki — sirf seekhne ke liye. Wapas Indore aaya, EngineerBabu banaya, phir Supersourcing. Ab 28 Unicorns, 70+ VC portfolio companies, 32 YC-funded startups serve karta hai. Paytm founder ko bhi convince kar liya — woh bhi Indore waala johar hai.
7. Appointy
Sector: SaaS / Scheduling Software
Founded: 2007
Founder: Nemesh Singh (Bhopal/Indore ecosystem; mechanical engineer who couldn’t get a job)
Funding Raised: Bootstrapped (selected by Microsoft Ventures 2014; NASSCOM Top 50)
Clients: 100,000+ businesses in 110+ countries
Website: appointy.com
Why Big: Do baar bankrupt hua — phir bhi nahi ruka. Abhi $450M+ ka commerce annually facilitate karta hai. 110 countries mein clients hain — aur India mein 1% bhi nahi, kyunki India mein koi appointment culture nahi hai. MP ecosystem ka godfather-level mentor figure.
8. WittyFeed / Vatsana Technologies
Sector: Content / Media
Founded: 2014
Founders: Vinay Singhal, Praveen Singhal, Shashank Vaishnav
Peak: 120 million monthly users, 420 million page views, India’s largest viral content platform
Website: Pivoted to STAGE (see above)
Why Big: India ka BuzzFeed — SRM University students ne Indore mein HQ rakhke duniya ka doosra sabse bada content platform banaya (traffic ke hisaab se). Facebook ne 2018 mein ek raat mein page delete karke sab khatam kar diya. Founders ne salary apni jeb se di team ko — phir STAGE banaya. Galat khatam nahi hota, sirf transform hota hai.
9. EngineerBabu
Sector: Tech Services / App Development
Founded: 2014
Founders: Mayank Pratap Singh, Aditi Chaurasia
Clients: Apple, Fox Sports, Uber, Samsung (projects)
Website: engineerbabu.com
Why Big: Dono founders — ek Bengaluru MNC chodke aaya, dusri medical entrance fail karke baithi thi. Dono ne Indore mein ek room mein baith ke Apple aur Uber ke liye kaam kiya. Supersourcing ka foundation yahi hai. Classic “refuse to give up” Indori story.
10. Recooty
Sector: HR Tech / Recruitment Software
Founded: 2018
Founders: Avdesh Solanki, Darshna Bais, Hardik Vishwakarma
Website: recooty.com
Why Big: Indore-based HR SaaS — Google Jobs integration, interview scheduling, branded career pages. Global clientele, built from Vijay Nagar. Quiet product, real impact.
11. OneHash
Sector: SaaS / CRM + ERP
Founded: 2020
HQ: Indore
Website: onehash.ai
Why Big: World’s first FaaS (Frappe-as-a-Service) company. Affordable CRM, ERP, HR automation, and live chat — all in one. Competing with Salesforce at a fraction of the price. Ranked among top startups in Indore by multiple global indices. Open-source DNA, Indore address.
12. GraffersID
Sector: Tech Staffing / Product Development
Founded: 2017
Founder: Sidharth Jain
Website: graffersid.com
Why Big: 200+ portfolio companies, multiple YC-backed startups as clients. Sidharth Jain ne Indore se baithke global tech staffing market mein dent banaya. Revenue-first model — profitable without raising big rounds.
13. Finodaya Capital
Sector: Fintech / NBFC
Founded: ~2020
HQ: Indore
Funding Raised: $2.5M (₹21.3 Cr) — April 2025
Website: Finodaya Capital
Why Big: MSME lending space mein Indore se. Central India ke underserved SMBs ko credit access dena — ek aise market mein jahan banks nahi pahunche. 2025 mein funding close ki — growth trajectory strong.
14. Pataa
Sector: Location Intelligence / Address Verification
HQ: Indore
Website: pataa.com
Why Big: India mein address system broken hai — pin codes fail karte hain, GPS imprecise hota hai. Pataa ne unique address codes banaye jo 3 sq meter level pe accurate hain. Logistics, e-commerce, HealthTech ke liye game-changer potential. Emerging globally.
15. Onetab
Sector: SaaS / Workflow Automation
HQ: Indore
Website: onetab.ai
Why Big: Project management aur workflow automation space mein Indore se. Teams ko apps se connect karne ka platform. Growing user base among startups and SMBs globally.
16. YatriKart
Sector: Transit Retail Tech
HQ: Indore
Website: YatriKart
Why Big: Travel retail ka digital kiosk — stations aur airports pe smart retail. Inventory management + real-time sales tracking. Indore se nikal ke national rail + airport network target kar raha hai. India ke 8 billion annual rail journeys — massive addressable market.
17. InfoBeans Technologies
Sector: IT Services / Enterprise Software
Founded: 2000
HQ: Indore (listed company — BSE/NSE)
Website: infobeans.com
Why Big: Indore ki sabse old-school tech success story. Publicly listed. Global clients. 1,000+ employees. Salesforce Gold Partner. Proves Indore mein enterprise IT bhi scale ho sakti hai — aur 25 saal se ho rahi hai.
18. Ment Tech
Sector: Blockchain / AI Solutions
HQ: Indore
Website: Ment Tech
Why Big: Blockchain aur AI ke intersection pe kaam karna — Fortune 500 companies ke liye award-winning products. Indore ke Web3 ecosystem ka significant naam. Technical depth jo Bengaluru-level expectations match karta hai.
19. viaSocket (by Walkover)
Sector: No-Code Automation / AI Integration
HQ: Indore
Founded: Part of Walkover (MSG91 parent)
Website: viasocket.com
Why Big: Anthropic ne MCP launch kiya toh headlines mili. Indore ki viaSocket ne wahi problem pehle solve kar li thi — bina fanfare ke. LLMs ko business apps se connect karna. “We weren’t trying to reinvent the wheel — we just wanted to make AI tools plug in easily.” — Pushpendra Agrawal
20. Sellxpert
Sector: Real Estate CRM
HQ: Indore
Website: Sellxpert
Why Big: Real estate sector ka CRM — property management, idle listings, buyer tracking. Indore ka booming real estate market ek natural testing ground tha. Ab multiple cities mein scale ho raha hai. Indore ke property market ki complexity se born ek real solution.
+ Bonus: Swan Angel Network (Ecosystem Enabler)
Founded by: Abhishek Sanghvi, Indore
Members: 35+ HNIs from Indore, Mumbai, and the US
Why Important: Yeh ek company nahi, ek movement hai. Indore ke wealthy businesspeople collectively fund local startups. Yeh network bina kisi press release ke kaam karta hai — Indori tehzeeb mein apne log ko lift karna hamesha se hai.
Ek Pattern Jo Dikhta Hai — Sab Mein
In 20 companies ko dekhoge toh ek cheez common hai: founders ne Indore ko problem se leave nahi kiya — unhone problem Indore mein solve ki.
- Gramophone ke founders IIT + IIM se the — Bengaluru ka option tha. They chose farmers over funding optics.
- Narendra Sen photostat shop se datacenter tak — bina degree ke, bina connections ke.
- Vinay Singhal ki company Facebook ne ek raat mein todi — unhone phir bhi Indore se rebuild kiya.
- Nemesh Singh do baar bankrupt hua — abhi 110 countries mein clients hain.
Yeh resilience Indore ki street se aati hai — woh same streets jahan business 300 saal se hota aa raha hai. Sarafa Bazar ne baniye ko yeh sikhaya ki koi deal guaranteed nahi hoti — par har deal mein try karna padta hai.
Numbers Jo Indore Ka Case Banate Hain
- 📊 Top 3 most-funded Indore startups ne collectively $241M+ raise kiya hai
- 📊 MP mein 800+ startups registered (2023-24) — Indore sabse bada contributor
- 📊 Indore tech developer salary: ₹7-10 LPA vs Bengaluru ₹12-18 LPA — 40% cost advantage
- 📊 Super Corridor pe 50+ IT companies, growing YoY
- 📊 Indore startup ecosystem: #11 in India, #266 globally (StartupBlink 2025)
Agar Tum Soch Rahe Ho Kuch Build Karna
- ✅ Problem se shuru karo, city se nahi — agar problem yahan real hai, yahan hi raho
- ✅ IIM Indore network tap karo — alumni generous hain aur LinkedIn pe reachable hain
- ✅ Cost advantage ko runway samjho — Bengaluru mein ₹50L = 6 months; Indore mein = 12-14 months
- ✅ MP Startup Policy 2022 — seed funding ₹25L tak, 5-year tax exemption, fast-track registration
- ⚠️ Late-stage funding ke liye Mumbai/Bengaluru trips inevitable hain — plan accordingly
🔗 From Cloth Market to Crores — Indore ka business DNA →
🔗 Indore ke young entrepreneurs who are making it happen →
Comment Mein Batao
- 💬 Kya tum in startups mein se kisi ke saath connected ho ya kaam kiya hai?
- 💬 Koi aur Indore startup hai jo yahan hona chahiye tha? Naam aur story batao.
- 💬 Kya tum khud kuch build kar rahe ho Indore se? Comment mein share karo — hum feature kar sakte hain.
- 💬 Kisi founder ko jaante ho personally? Tag karo — unki story inspire karegi.
Share karo yeh article kisi aise dost ke saath jo sochta hai ki Bengaluru jaana zaruri hai. Shayad yeh list woh nudge ho jo chahiye tha.
#IndoreStartups #StartupIndia #IndoreBusiness #ShopKirana #STAGE #Gramophone #RackBank #MSG91 #Supersourcing #SuperCorridor #IIMIndore #BaniyeKaDimaag #DilSeIndori #IndoreTech
Editorial Note: Company data in this article is sourced from Crunchbase, Tracxn, Inc42, YourStory, and public company disclosures. Funding figures are as reported and may differ across databases due to round definitions. This article does not constitute investment advice. Founder quotes are sourced from public interviews. — Editor, Indore.online
